Sales Performance Management (SPM) is a data-driven approach to planning, managing and analysis of sales performance at scale, that motivates sales teams, generates results, and drives revenue growth. SPM helps companies reach their full sales potential and maximize their return of investment in sales. It can be broken down into the following 3 capabilities:
- Planning and Forecasting (including TQM)
- Incentives Management (ICM)
- Sales insights through Analysis and Reporting
Read more: What is Sales Performance Management?